Why BAQE?
Makeup as easy as following a recipe
Built-in education
Every product includes recipe cards with step-by-step tutorials to help you master your look.
15+ years expertise
Backed almost 2 decades of beauty industry knowledge and professional experience.
Made for every woman
Whether you're a beginner or an enthusiast, our products are designed to empower your beauty journey.
Makeup Lessons with every product
Every product comes with a Recipe Card. Use the QR code on your card to find your product, and watch a product specific makeup lesson!
Recipe Card
Learn how below
Meet the Founder
Quintin Croft
With over 15 years in the beauty community, I've seen firsthand the gap between everyday women and makeup enthusiasts. That's why I created BAQE—to bridge that divide through built-in education via our signature 'recipe cards.' Every product comes with simple, step-by-step guidance in a video makeup lesson format, so you can feel confident and empowered in your beauty journey.
Founder's Favorites
What's in Q's BAQEup Bag?
Here are the products I CANNOT live without right now! Shop all my favorites that I use regularly right here!
Testimonials
DON'T TAKE OUR WORD FOR IT
HERE'S WHAT EVERYONE HAS TO SAY ABOUT BAQE