FREE SHIPPING ON US ORDERS OVER $50
Don't forget to join our BAQE Beauty Bonus program

Currency

Trending Now

Top Sellers

GRAB THESE CULT CLASSICS BEFORE THEY SELL OUT AGAIN

Why BAQE?

Makeup as easy as following a recipe

Built-in education

Every product includes recipe cards with step-by-step tutorials to help you master your look.

15+ years expertise

Backed almost 2 decades of beauty industry knowledge and professional experience.

Made for every woman

Whether you're a beginner or an enthusiast, our products are designed to empower your beauty journey.

Makeup Lessons with every product

Every product comes with a Recipe Card. Use the QR code on your card to find your product, and watch a product specific makeup lesson!

Recipe Card

Learn how below

Meet the Founder

Quintin Croft

With over 15 years in the beauty community, I've seen firsthand the gap between everyday women and makeup enthusiasts. That's why I created BAQE—to bridge that divide through built-in education via our signature 'recipe cards.' Every product comes with simple, step-by-step guidance in a video makeup lesson format, so you can feel confident and empowered in your beauty journey.